Furniture Concepts Case Study

Transforming a National Brand’s Digital Presence to Drive More Leads and Visibility

Overview

Furniture Concepts provides durable furniture to behavioral health centers, transitional housing, and similar environments across the U.S. With thousands of SKUs and growing national demand, the company needed a digital overhaul to better compete, convert, and communicate.

Motherboard by Click IT stepped in to rebuild and fully manage their online presence—resulting in faster site performance, stronger SEO rankings, and a measurable increase in qualified leads.

What We Did

🔧 Website Rebuild

  • Rebuilt the entire site using WordPress, WooCommerce, and Beaver Builder

  • Migrated to Click IT’s managed hosting for fast, secure performance

  • Streamlined product catalog structure and improved mobile UX

📊 Digital Strategy & SEO

  • Conducted in-depth keyword and competitor research

  • Built a control spreadsheet guiding our content and ad strategy

  • Created 20+ location-based landing pages for key metro areas

  • Launched and maintained an ongoing SEO plan + Google Ads support

🤝 CRM + Marketing Automation

  • Migrated CRM to ClickITCRM.com for full lead tracking

  • Secured A2P 10DLC compliance for text and email marketing

  • Created blog and newsletter content

  • Integrated forms, chat, and quote tracking

  • Hosted bi-weekly review meetings with their leadership team

The Impact

✅ 4x More Traffic than their top competitor
✅ 14+ Inbound Leads/Week (tracked from forms, chats, and emails)
✅ Improved Organic Rankings for key terms like behavioral healthcare furniture
✅ QuickShip Optimization: Featured product carousels and category emphasis
✅ Site Speed & SEO Health validated through regular GTmetrix reports
✅ Client Confidence: Weekly engagement with real-time marketing insights

What They Said

“Good results, gentlemen. We appreciate the bumps in the performance.”
— Karyl Walker, Director

“We’re feeling it in the building, for sure—especially last week and this week.”
— Nick, Operations Manager

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