Eliza Jennings Case Study
Rebuilding the Digital Front Door and Driving Occupancy for a Leading Senior Living Network
Overview
Eliza Jennings is a nonprofit leader in aging services, providing senior living and health care across Northeast Ohio. With multiple residential and care communities, their digital presence needed to reflect the strength of their brand while serving the unique needs of families, caregivers, and prospective residents in each location.
Click IT by Motherboard rebuilt all six of their websites into a unified, modern web ecosystem—enhancing visibility, communication, and performance—and played a key role in helping Chuck Viers, Director of Marketing, achieve his goal of keeping all their beds full and generating waiting lists at multiple locations.
What We Did
🏗️ Rebuilt Six Community-Focused Websites
-
Overhauled the main corporate site and five individual community websites
-
Migrated all sites to our secure, fully managed WordPress platform
-
Used consistent design and structure while allowing for unique content per location
-
Ensured ADA-compliant accessibility, mobile responsiveness, and fast load times
🌐 Strengthened Local Presence
-
Customized each community site to speak directly to the local audience it serves
-
Optimized service pages for search in surrounding geographic areas
-
Integrated maps, photo galleries, contact forms, and virtual tour features
🤖 Integrated Click IT CRM for Smarter Outreach
-
Deployed ClickITCRM.com across all community sites
-
Enabled live chat widgets, phone tracking, and automated follow-up via text/email
-
Designed CRM workflows to capture and organize leads from all web forms
-
Set up campaign reporting dashboards to help staff track results
-
Provided ongoing training—gradually being adopted by new-generation staff
“A lot of people here are used to doing things the old way—but now, we have a system in place that can help the next generation make smarter, faster decisions.”
— Chuck Viers, Director of Marketing
📊 Marketing Collaboration & Training
-
Held weekly meetings to review copy, layouts, and implementation timelines
-
Coordinated closely with Chuck and internal stakeholders to align messaging
-
Delivered hands-on training and step-by-step documentation for internal use
The Impact
✅ Six Modern, Accessible, Easy-to-Use Community Websites
✅ All Locations Integrated with Click IT CRM for Tracking and Automation
✅ Occupancy Improved — With Waiting Lists Now in Place
✅ Faster Load Speeds + ADA Compliance + Mobile Optimization
✅ Marketing Team Empowered with Real-Time Data & CRM Tools
What They Said
“I think what you’ve done for us is amazing… really happy with how everything turned out.”
— Chuck Viers, Director of Marketing
“It feels like we’ve got a modern, consistent identity now across all our sites. That was never the case before.”
“You guys have been very responsive. Whenever something came up, it was handled fast—and it’s just nice to have that reliability.”
“The training’s been great. I feel more confident editing the websites, and the system is really intuitive.”
“We’ve already heard from families who found the site easier to navigate and liked the new layout.”
